Quick Checklist - Before Sending Out Your Email Campaign

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Review your e-mail marketing efforts to determine if you are on the road to good results. Apart from sales and response rates, that are the major indicators to how nicely your program is performing, there are other crucial areas exactly where you can rate your program's effectiveness. Here's a checklist against which you can rate your campaign ahead of sending.

1. Content

· Does your subject line explain the email's purpose
and the provide?

· Does your subject line have less than or equal to 50
characters such as spaces?

· Is the content readable under all e-mail circumstances (browsers, mailboxes, operating systems, hand-held
devices, etc.?)

· Does your content give requisite specifics about
the provide/info?

· Is your content personalized?

· Does your content have a call-to-action message?

· Do all images have descriptive alt tags?

two. Design

· Is the message visually optimized?

· Are images strategically placed to move the eye toward
the call to action?

· Does the email's layout support the brand?

· Does it carry a consistent brand message via the
entire user flow?

· Does the template fit properly in the preview pane?

three. CAN SPAM compliance

· Does your message include a link to the web version?

· Does it have a working opt-out/unsubscribe link?

· Have you provided enterprise name and physical address?

· Have you mentioned recipient's e-mail address?

· Does it have a link to preference-update page?

· Does the message have working "get in touch with us" link or phone number?

4. Spam checking

· Is your content spam-checked?

· Is your HTML coding tested?

· Have you checked your domain name and IP address in
the significant blacklists?

five. List and usage

· Do you have correct and updated e-mail addresses in
your list?

· Does your list have right contact details and names
for personalized messages?

· If you have a third-party list rental strategy, then
have you meticulously defined your target profile to get
most appropriate prospects?

· Do you have opt-in lists?

Just after checking your message for all these parameters, do a test run on a sample target audience and tweak your message further based on your findings. In today's clutter and spam-flooded mailboxes, it is imperative for you to follow all the above-mentioned processes to reach effectively to your consumers and prospects. All the ideal!